Pesta Bebas Berselancar,

About the event

Pesta Bebas Berselancar (PBB) ‘26 is a flagship music festival by Memorise Fun Club that celebrates music as a complete and immersive experience.

Carrying the spirit of “Selamat Datang Kembali” (Welcome Back), PBB ‘26 is designed as a cultural playground where audiences reconnect with music, communities, and shared moments after cycles of change. The festival brings together a diverse lineup of artists, special collaborative performances, and curated programs that go beyond the stage.

More than just a music event, PBB ‘26 integrates multiple experiential zones—from curated culinary spaces and community-driven markets to interactive installations and creative showcases—creating a dynamic ecosystem where music, culture, and social interaction intersect.

With a strong emphasis on collaboration, inclusivity, and progressive creativity, PBB ‘26 positions itself as a platform for both established and emerging talents, while fostering meaningful engagement between audiences, brands, and the wider creative industry.

Why should you sponsor?

Sponsors should support Pesta Bebas Berselancar (PBB) ‘26 because it offers more than visibility—it provides meaningful cultural relevance and direct engagement with a highly active audience.

PBB ‘26 is built as an immersive ecosystem where music, community, and creative expression intersect. This allows brands to go beyond traditional placements and become part of the experience through curated activations, collaborations, and storytelling opportunities.

With a strong and diverse audience base, PBB enables sponsors to connect authentically with consumers who value creativity, community, and shared experiences. The festival’s multi-program approach—ranging from performances, cultural spaces, to community-driven initiatives—creates multiple touchpoints for brands to engage both online and offline.

Additionally, PBB positions sponsors within a progressive cultural movement, aligning brands with innovation, inclusivity, and forward-thinking creativity. This not only drives immediate exposure but also builds long-term brand affinity and relevance within the evolving creative industry landscape.

Dimas Nugrahaputra

As Festival Director of Pesta Bebas Berselancar (PBB), I lead the overall direction of the festival with a strong focus on program curation and strategic sponsorship integration.

On the programming side, I shape the lineup and creative concepts—ensuring every artist, collaboration, and special show aligns with the festival’s narrative, audience relevance, and cultural positioning. My approach combines artistic instinct with a clear understanding of audience behavior, resulting in a lineup that feels both compelling and meaningful.

At the same time, I work closely with brand partners to bridge creativity and commercial value. I develop sponsorship frameworks that go beyond traditional exposure—creating integrations that feel natural within the festival experience while delivering measurable impact for partners.

By balancing creative direction with business strategy, I position PBB not only as a music festival, but as a platform where culture, audience engagement, and brand collaboration intersect in a scalable and sustainable way.

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