This inaugural event is a charity-focused motocross showcase designed to bring together pro-level racing, community engagement, and live entertainment to raise funds for two causes: Purpose & Beneficiaries Funds raised will support the We Sent It Foundation (career transition and wellness for former racers) and the We Give Time Foundation (community outreach and youth programs). Racing Format A one-day track rental at Perris Raceway featuring: Pro “A” Class head-to-head races Select “B” Classes to spotlight up-and-coming riders A mix of traditional heat races and showcase sprints to balance excitement with rider safety Live Entertainment Post-race concert by a 90s cover band, creating a festival atmosphere for all ages Spectator & Fan Experience On-site festival village with vendor booths, hospitality areas, and interactive sponsor activations Live stream of the races with branded overlays and commentary VIP paddock tours and donor receptions to deepen sponsor and donor engagement Sponsorship Integration Tiered branding opportunities—from trackside banners and program ads to “Presented by” naming rights—ensure high visibility across every touchpoint (on-track, online, and in person) In short, it’s a high-energy motocross competition fused with concert-style entertainment, all in service of driving meaningful impact for athlete-focused charitable programs.
A sponsor should back this event because it offers a high-impact blend of audience reach, brand alignment, and measurable ROI, all while supporting two mission-driven foundations. Here’s why:
Unmatched Audience Access
– Live Fans: Perris Raceway draws 2,000+ motocross enthusiasts in person, a highly engaged demographic with strong brand loyalty.
– Digital Viewers: Professional livestream with commentary and branded overlays is projected to deliver 50,000+ unique streams across YouTube, Facebook and Instagram.
Premium Brand Integration
– Category Exclusivity: Presenting Partner and Gold tiers guarantee no competing brands in your vertical—your logo owns start/finish lines, livestream bumpers and all printed materials.
– Experiential Touchpoints: Custom hospitality areas and on-track activations let you forge one-on-one connections with riders, influencers and top clients.
Content & Media Amplification
– Pre-Event Teasers: Dedicated social-media takeovers (Instagram Stories, TikTok reels) drive anticipation—and you’ll be front-and-center.
– Post-Event Recaps: Branded highlight reels, press-release quotes and email newsletters extend your visibility long after the bikes cool down.
Cause-Driven Storytelling
– Align with Impact: Every dollar funds the We Sent It Foundation (veteran/racer career transitions) and We Give Time Foundation (youth outreach). Your involvement becomes a pillar of your CSR narrative.
– Feel-Good PR: Local and industry media will spotlight your commitment to athlete wellness and community development.
By sponsoring this motocross showcase, you’re not just buying logo placement, you’re investing in a turnkey marketing ecosystem that drives brand love, real leads, and positive social impact.
1. Co-branding on all event materials (track signage, tickets, website) 2. “Presented by” credit in livestream and press releases. 3. On-stage recognition & speaker slot during opening ceremony. 4. Dedicated social-media takeover (1–2 posts leading up to event)
1. Main signage in high-traffic zones (start/finish line, grandstands) 2. Logo in livestream sponsor roll and on livestream overlays 3. Pro-pit hospitality passes (VIP paddock access for up to 10 guests) 4. Spotlight feature in post-event recap email
About Tony Miller
Tony Miller is a visionary entrepreneur and trusted M&A advisor whose careers span the U.S. Marine Corps, action sports, and high-stakes finance. As founder of the We Sent It Foundation, Tony leverages his expertise to help former racers launch successful second careers. His background includes:
Marine Veteran & Motocrosser: Brings the discipline of military service and firsthand racing experience.
Founder & Advisor: Built multiple ventures; Freedom Consultants (exit planning), TIE BUCKLE (insurance), Chasing Thermals (digital marketing) and now leads fundraising for athlete-focused nonprofits.
Strategic Connector: Known for crafting high-impact partnerships and three-step lead-generation processes that scale brands and drive measurable results.
About Ryan “Ryno” Hughes
Ryan Hughes is a motocross legend turned elite performance trainer, renowned for applying military-grade discipline to athlete development. Founder of We Give Time, he’s dedicated to empowering racers on and off the track. His credentials include:
Champion Racer: Multiple national titles and decades of pro-class competition experience.
Performance Coach: One-on-one mentorship blending rigorous training protocols with mental-toughness techniques.
Community Champion: Advocates for athlete wellness, career transition support, and youth outreach through hands-on clinics and speaking engagements.