Internations Soccer fan fare,

About the event

This event is a multi-date World Cup fan activation hosted at Independence Center, an official park-and-ride hub for Kansas City matches.

The location will experience consistent, high-volume foot traffic as attendees arrive before matches and return post-game via shuttle transportation.

The activation will feature food trucks, vendors, merchandise, and fan engagement experiences designed to capture and monetize this traffic flow.

Sponsors will have direct access to large, time-compressed crowds during one of the biggest global sporting events, creating strong opportunities for brand exposure, customer interaction, and on-site conversions.

A limited number of sponsors and vendors are being selected to ensure strong visibility and performance for all partners.

Why should you sponsor?

Sponsors should support this event because it provides direct access to high-volume, event-driven foot traffic during the World Cup in Kansas City.

Independence Center is an official park-and-ride hub, meaning thousands of attendees will pass through the location before and after matches, creating consistent and time-compressed customer flow.

This environment allows sponsors to engage directly with consumers through on-site activations, product sampling, promotions, and brand visibility at moments of high energy and attention.

Unlike traditional advertising, this activation offers in-person interaction, immediate customer engagement, and measurable impact through real-time exposure and conversions.

With a limited number of sponsors and curated vendor participation, each partner benefits from increased visibility, reduced competition, and stronger return on investment.

Stephon Marshall

Powerhouse MGMT is an event infrastructure and access management company focused on monetizing high-traffic environments during major events.

We specialize in organizing and operating fan activations, vendor marketplaces, and parking solutions that capture and optimize large volumes of attendee traffic.

Our approach prioritizes efficiency, structured operations, and strong partner performance by carefully managing layout, vendor selection, and customer flow.

For the World Cup in Kansas City, we are leveraging strategic locations such as Independence Center—an official park-and-ride hub—to create high-impact activation opportunities for vendors and sponsors.

We are focused on delivering measurable value through consistent foot traffic, streamlined execution, and curated partnerships.

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